Every year, approximately three million deaths are prevented and 750,000 children are saved from disability thanks to vaccines. However, several vaccines have to be repeated over time so that we remain protected. Unfortunately, lots of people forget when their kids and themselves were last vaccinated, leading to unnecessary problems. To position GSK as a caring brand, we recommended looking for a solution.
We created MyVaccination, a fully-responsive, consumer-centred support platform accessible via desktop, tablet and of course mobile. It helps to keep track of upcoming vaccinations for you and your family. Plus, it stores your entire vaccination history in one place, quickly available for your doctor. MyVaccination has already been launched in the Philippines and Indonesia via a heart-warming communication campaign that taps into the magic first moments of a young child. Users rated it 8/10 on ease of use and recommendability.